Professional, Production Company deconstruction

Production Company Deconstruction:

Blumhouse Productions:

Blumhouse productions is an American based horror movie production company in which was founded in the year 2000. Founded by Jason Blum, the company usually produces low budget horror movies.

 

Films that Blumhouse has produced:

• Paranormal Activity one (2009) with a budget of $15,000
• Paranormal Activity two (2010) with a budget of $3 million
• Paranormal Activity three (2011) with a  budget of $5 million 
• Paranormal Activity four (2012) with a budget of $5 million
• Paranormal Activity: The Ghost Dimension (2015) with a budget of $10 million
• The Purge (2013) with a budget of $3 million
• The Purge: Anarchy (2014) with a budget of $9 million
• Sinister (2012) with a budget of $3 million
• Sinister 2 (2015) with a budget of $10 million
• Ouija (2014) with a budget of $5 million
• The Gallows (2015) with a budget of $100,000
• The Visit (2015) with a budget of $5 million
• Insidious (2011) with a budget of $1.5 million
• Insidious Chapter 2 (2013) with a budget of $5 million
• Insidious Chapter 3 (2015) with a budget of $10 million

Deconstruction:

The beginning of the sequence uses non diegetic sound (ominous music), as a chair floats in the air. Which creates a fairly creepy atmosphere. This relates well to the common theme of horror movies that are commonly produced by the production company.

Diegetic sound of a door slamming is then used further creating the creepy atmosphere. The building it is set in seems to be very dirty and damaged which conforms to common conventions of horror movies since it is most likely based in some type of abandoned building.

Alike the chair the book is mysteriously floating in the air, again creating an ominous atmosphere.

Diegetic dialogue of the young girl talking is also used, although it is not easy to tell what she is saying. Once again creating quite a scary environment.

The crack in the ceiling further shows how the building is damaged and most likely abandoned/desolate.

The font used for the title is very simple, but since the entire sequence is very creep/dark and has many features to it, the use of a plain title is suitable.

Evaluation:

• Overall the production company sequence is very good with numerous sound effects and non diegetic music.
• The use of objects floating also creates quite a eerie feel.
• It also conforms to common conventions since it is set in what seems to be a derelict/abandoned building.
• However, although very professional and well made, it could be slightly more simple since it has a lot more than it needs going on.