Genre:
The majority of our feedback indicated that they thought our film opening was a psychological horror which is understandable due to the use of the satanic graffiti on the walls of the location we used. We as a group had intended to make our film opening a Slasher horror through the use of the blood and burns in the flashbacks but after receiving the audience feedback we have decided to change the genre into a psychological-slasher horror because this way it accounts for the blood and gore in the opening but also the close ups of the satanic symbols that we decided to use in our film opening as well.
The common conventions that the audience noticed within our film opening were things like the flashes and use of fire which we used throughout the opening and also in the main final title where fire appears behind our title 'INCINERATE'. Another common conventions was that we used a female victim. I'm glad this got picked up on because we thought it was important to pick a character who would look and seem vulnerable to the audience. There was also slight contrast between some of the conventions as some people mentioned the use of religion which would link to the psychological aspect but then some mentioned the burns and gore which would link with the slasher horror aspect. This made us agree that we could have taken more time to make the genre of our film opening slightly clearer.
The only comments we received for our sound were positive with the majority thinking that the additional fire sounds were very effective. We overlapped these on top of the soundtrack and made them louder to really emphasise their importance to the storyline. They also mentioned that the soundtrack we used was very tense and also created suspense at the correct points but becoming louder and using a deeper pitch. Finally there was also comments that the music conformed well to the genre by being eerie and dark which was what we intended because our film opening is very mysterious so we wanted the music to represent this.
The audience feedback said that they liked the crosscuts that we used during the flashbacks to the fire and the gore. Also they liked the stuttered layering at the beginning of the film opening when the character was walking towards the abandoned location and when she was lighting the match. This made it seem disorientated which gave the impression that she may have been in some kind of danger. Another aspect they liked was when the killer lit the match and it was put into slow motion to then fade into the final title. This was a very important piece of editing for us because we wanted the flame to fill the entire screen to make the fade to the title look as effective as possible.
Titles:
We got a few negative comments about our titles which included things like the font we used for the final title did not conform to our genre and also that the titles that appear throughout the film opening were not large enough and that they found it difficult to read them. When making our improvements we enlarged the text font but we decided to leave the font for final title because we believed it worked well with the fire behind it because it made it look bolder. That leads to one of the things they liked about the titles, they liked the overlapping of the title on top of the moving fire. They believed it was very effective and looked professional.
Things they liked:
The aspect that most of the feedback groups liked was the location with one group saying 'Location is smashing'. This is good because we spent a lot of time and effort researching and looking into different locations because we wanted to find the perfect one that would fit to the genre of our film opening but also looked realistic. Another thing they liked was the use of the hand held camera. They thought it brought a sense of realism to the film opening and it brought in a different aspect of editing and camera angles because of the recording effect we put on the clips to make it look like it was being recorded on a phone. Finally they really liked the short but effective fire flashbacks that were used in the beginning of the clip as she was walking as they believed that it foreshadowed the events that were to come.
Improvements:
The improvements that we got included things like to improve a few transitions from each shot to make sure they flowed better and there was no gaps in the storyline. Also they mentioned that the titles were slightly on the small side so we have gone back and edited these to make them bigger and easier to read. Finally another comment we got was to improve the lighting. This is very difficult because we are unable to go back and re-film so we will need to edit the brightness and contrast on FinalCut and maybe even considering putting an effect on the clips to make them slightly darker.
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